Pinterest Case Study
Pinterest is a platform that allows you to create boards on which you can pin images and links. The platform has become increasingly popular over the last few years as it has become a tool for people to share ideas and find inspiration. This case study will explore the use and growth of a Pinterest business profile.
Overview of Case study:
In October of 2020, I started working on a Pinterest business profile. When I began to work, the daily impression was just 151. However, I worked toward a considerable increase to 13.27 K by the start of January 2021.
The client previously had two more freelancers work on this job, but he wasn’t satisfied with the work, and we met one another through Facebook. I reassure my client that he will be able to observe the growth of his Pinterest profile. I request that he allow me to use my strategy and be patient. I’m so happy that he was capable of doing the favor.
Growth Of The Pinterest Profile:
After one month, I was able to achieve improvement in the area. The conversion rate has been increasing. On 1 September 2020, the conversion rate was 151, but on 27th October, it rose to 8.3 K for some of the posts I uploaded.
Where per day Engagement was just four, and it goes up to 482. And Pin clicks increased from 3 to 305.
In November 2020, the Impression rate was changed to 12.19 K, and it rose to 13.27 K on 2nd January 2021.
Result:
So the measurement of performance evaluation of 3 months-
👉Total Impressions: 1.03 M
👉Total Engagements: 62.33k
👉Total audience: 425.43k
👉Engaged audience: 30.09k
So let’s talk about what I have done to grow this Pinterest Profile….
The wrong perception about Pinterest:
Pinterest is one of those websites that people might not think of as a social media platform, but it’s a search engine-like website with many different boards to follow. Some people use Pinterest to organize and store their recipes, others use it for DIY projects, and still, others use it for finding unique fashion ideas. Browsing Pinterest is a great way to get inspiration, and it’s even better when you can find recipes from other bloggers that you can use. Pinterest is not a social media platform, but it is more like a search engine. You can pin things from any website and then find them later with a simple Google search. Pinterest has over 100 million users, so it’s a great way to organize and share your favorite ideas with others
Understand the business, niche, and audience:
The business and industry focus is one of the main things you need to understand to succeed on Pinterest. You have to know what the audience is looking for and what they need to decide. You also have to be aware of the current trends in the industry so that you can create pins that appeal to people.
The successful business starts with understanding the niche and the audience. This is especially true for Pinterest, as the platform focuses on visual content. To be successful on Pinterest, you first have to understand what interests and attracts people in the niche you are targeting.
Know about your competitors
Since Pinterest is such a popular website, many businesses promote its products and services. However, just because a business uses Pinterest doesn’t mean that it’s automatically successful.
So the next steps you need to do to be
Success on Pinterest is to know about your competitors. What they post, when they are posting, and what their followers are looking for will help you create more relevant and interesting pins for your audience.
By studying your competition, you can figure out what types of pins will work well for you and what will be a waste of time.
Make a plan
Pinterest is a great way to organize and share photos with friends, family, and other people who you follow. However, if you want to successful in Pinterest, you need to make a plan and strategy.
First, set a goal like what you want to accomplish on Pinterest. What are your long-term plans for the platform? What do you want to gain from using Pinterest?
Second, consider your style and preferences. For example, are you a visual person, or do you prefer to read? What kinds of pins do you want to share? What styles of pins work for you?
Third, think about your target audience. Find out who you want to reach on Pinterest. Do they have Pinterest accounts? If so, how many? What types of content have they shared in their profile, and what kind of content do their audience like most?
Here are the simple steps that I have followed to grow the account:
Create a business account
The first thing is to create a business account on Pinterest. If it is a personal account, then converting it to a business account will provide you benefits like monitoring the analytics.
Add profile picture and description or bio:
Pinterest is a popular site where users can pin images and descriptions of what they are interested in. If you want to grow on Pinterest, it’s important to create a profile picture and description to help people find and know about your account. Make sure to include the keywords related to your industry in your profile description to get extra benefits.
Claim Your Website
Claiming your website as a pinned site on Pinterest gives you access to valuable analytics about your pins. Analytics will help will provide you the data This information can help you improve your site and increase traffic.
Keyword Research For Pinterest:
Pinning is a great way to show off your favorite things, and it can help you find new ideas. But if you want to make the most of Pinterest SEO, you need to be selective about the pins you include. In addition, to improve your Pinterest SEO, you should focus on targeting certain keywords and phrases.
1. When optimizing your Pinterest account for SEO, it can be helpful to target keywords that are specific to your industry or niche.
2. By focusing on certain keywords, you can help improve your overall visibility and ranking on the platform.
3. Be sure to research which keywords are most relevant to your business, and choose wisely to rank well.
4. This will help you avoid wasting time on pins that aren’t worth your time.
5. It can also help you find new ideas too.But if you want to make the most of Pinterest SEO, you need to be selective about the pins you include.
6. you must be able to create a cohesive, targeted pinboard that reflects your brand and business.
7. Pinners will be more likely to click on your pins if they match their interests.
8. If you are selling products or services, use keywords relevant to your business.
9. If you promote a blog post, choose pins that will help the reader get more information.
10. You must be genuine with your Pinterest marketing. The very best pins will be those that have been created organically and without any form of paid advertising.
Pinterest Board Optimization
To optimize your Pinterest boards for SEO purposes, you should include keywords in the title and description. Here are few helpful tips on how to do this:
1. Title your Pin carefully. Make sure the title is keyword rich, including at least 3-5 keywords that are relevant to your topic.
2. Add a catchy description that includes additional keywords. For example, if you have a recipe pin on Pinterest, the description should be something like, “This is the best recipe ever! It’s easy to make and delicious. I make it all the time.”
3. Use hashtags. #PinboardTips
4. Use Pinterest’s advanced search feature to find relevant pins. The Advanced Search feature allows you to search for specific keywords in your pins’ titles, descriptions, and photos. To optimize your Pinterest boards for SEO purposes, you should include keywords in the title and description.
Pining Fresh Content:
Pinning fresh content on Pinterest can help you to grow your following and improve your SEO. By publishing new pins regularly, you’ll keep your followers engaged and help you to stand out from the competition.
Create eye-catching pins
If you want to increase followers on Pinterest, then it is important to create eye-catching custom graphics that will attract new viewers. Here are few helpful tips that can you follow in order to create graphics that will impress people and encourage them to follow your account. First, make sure that your graphics are original and have a unique appeal.
When creating custom Pinterest graphics, it’s important to consider the type of audience you’re targeting. By considering what kind of visuals appeal to your target market, you’ll create graphics that will attract new followers and boost your content’s visibility. Here are five tips for creating eye-catching custom Pinterest graphics:
1. Use vibrant colors and bold designs to catch someone’s attention.
2. Use interesting fonts and patterns
3. Use simple designs with a few well-placed icons.
4. Use text to add personality and interest.
5. Keep your graphics short and sweet.
Join niche group boards
To increase your Pinterest following and visibility? You can do one thing- just Join niche group boards! According to a study by an influencer marketing agency, joining a popular board that aligns with your interests can help you to gain followers and amplify your pins. In fact, a study by eMarketer showed that Pinterest users who follow popular boards are
twice more likely to pin content from those boards than those who don’t.
Other steps that I have done regularly that help me to grow :
- Pining regularly. I have routinely pinned. Tools like- Tailwind will help you to schedule your pins.
- Sharing other people’s content will also be a good way to grow your Pinterest profile.
- Following light-minded people will help you to grow your followers.
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